NOTE: All retailer branding has been removed for proprietary purposes.
Omniquest
Background:
Task and Mission
To produce an application to be used in tandem with a major retailer’s online grocery pick up service which will inspire employees to a greater degree of productivity by engaging the competitive spirit, as well as make the process more fun and engaging.
In the normal process of order picking, associates are directed from a source app which ties data from online orders and projects a course throughout the store allowing them to fulfill multiple orders with ease and efficiency.
The orders are then gathered and placed for delivery in a staging environment.
There are two target pieces of data to be used for Omniquest throughout the picking to delivery process.
Pick rate: How many successfully picked items averaged per hour.
Wait time: How long the average wait time is from customer store arrival time to customer delivery time from staging.
Discovery
Research goals
In order to understand the process, an onsite interview was set up at one of the retailer locations. I followed an associate around throughout the process of order picking, video documenting the process while asking questions. After the footage was reviewed, I documented the findings into a report to be presented to key stakeholders for product justification and buy in.
In order to understand the process, an onsite interview was set up at one of the retailer locations. I followed an associate around throughout the process of order picking, video documenting the process while asking questions. After the footage was reviewed, I documented the findings into a report to be presented to key stakeholders for product justification and buy in.
Interviews
Several on and off-site interviews were conducted from product owner to primary users.
Several on and off-site interviews were conducted from product owner to primary users.
Dashboard view
Pick Rate Leader Board
Wait Time Leader Board
Trophy Case
Digiboard display—touch sensitive interactive design to be displayed in break room
Digiboard display—touch sensitive interactive design to be displayed in break room (player expanded to compare rankings)
Define Personas
Store Associate: Deondrick
Title: Team Lead
Age: 23
Title: Team Lead
Age: 23
Single black male with an associates degree
Interests and hobbies: Music, gaming, socializing
Interests and hobbies: Music, gaming, socializing
Focus of interest: Deondrick prides himself on the tight ship his crew runs at work and his numbers demonstrate his team's performance. He always enjoys good music, and hanging out with his friends on his off time is his favorite thing to do. Although he is not really into sports, video gaming is top on his list. Deondrick has a very competitive edge with the games he loves to play. Likewise, this personality streak bleeds through into all areas of his life, including work.
Deondrick can get frustrated when he is not meeting his goals and he has a tendency to take it very personally as he feels this is a reflection on his performance overall. He knows within himself that he can do better.
What is your person motivated by? Great friendships and having a good time
What are they looking for? Constant improvement
What is your person looking to do? To succeed at life and have a great time along the way
What are his needs? To feel like he is attaining his goals in life. To be respected by his peers. To be valued among his inner circle.
Store Associate: Stacy
Title: Order Picker
Age: 19
Title: Order Picker
Age: 19
Single white female with a high school diploma
Interests and hobbies: Social media, family and dogs, Beach life and hiking.
Interests and hobbies: Social media, family and dogs, Beach life and hiking.
Focus of interest: Stacy’s favorite moments in life are the ones she gets to spend free and unfettered in the places she loves with the people she enjoys spending time with. Although she is not really into gaming, she does value her work and loves to engage in things if they can build rapport with her colleagues. She graduated as an honor roll student and takes great pride in her work.
Stacy can get frustrated when events don’t quite turn out the way she planned when it comes to the things she loves to do. Although she is quick to pick new things up she can also get pretty frazzled if they require too much effort or are overly complicated.
What is your person motivated by? Sunshine, friends and family
What are they looking for? Constant improvement
What is your person looking to do? To enjoy the experiences she cherishes in life and to share them with the ones she loves the most.
What are her needs? To feel valued and appreciated by those she holds in high esteem.
Process Flow
Usability Testing
Omniquest was piloted for release across 12 selected stores. Upon release of the product, efficiency for the picking department skyrocketed 14.7% in productivity the first two weeks of use, which is an unheard of jump according to previous feedback trends from other product releases. Needless to say, it was a hit. Two visits of user testing was conducted post release with 4-5 subjects interviewed per visit. Overall scoring put SUS at 83.3 and NPS at 83. Feature enhancements were being considered for future releases.
Recruiting Experience
NOTE: All retailer branding has been removed for proprietary purposes.
This is a conceptual design (1 of 2) of a recruiting experience for a retailer. This is the external perspective which focuses on profile creation, as well as job search.
NOTE: All retailer branding has been removed for proprietary purposes.
This is a conceptual design (2 of 2) of a recruiting experience for a retailer. This is the internal perspective which focuses on identifying talent within candidate pools, creating and modifying requisitions and scheduling interviews, as well as other events.
Studies in Design Aesthetics
Glass Morphism
Web Design / eCommerce
This is the latest website redesign for Foodservice Equipment Brokers. Final produced by a local technology consultancy. My role was the entire user experience design, affinity diagraming, production of meta data and corresponding graphics of over 17,000 products, as well as laying out the database roadmap of the ERP system (QuickBooks Enterprise) translated to the website, shown below.
Wireframing
Affinity Diagram
Database and product structure after a highly complex card sort.
ZÜM Ride on toys
This is a project for a manufacturer of toddler ride on toys. It included an entire redesign, as well as a rebranding strategy. All graphics, copywriting and design is mine.
